Goodr CEO Jasmine Crowe - What we're getting wrong in the fight to end hunger (Video)

Today is International Women's Day, a day in which we recognize women that have and continue to make a positive impact on our societies. There are so many to choose from! You know, because women ROCK! But today, I wanted to spotlight a genius CEO that aims to solve two pressing issues; food waste and hunger.

Hunger was not an issue of scarcity, but rather a matter of logistics.   

Did you know that in the U.S., we collectively waste over 72 BILLION pounds of edible food annually? While 42 Millon Americans remain food insecure or lack access to basic nutritional needs. Well, Jasmine Crowe, an Atlanta-based social enterprise entrepreneur, had an idea to leverage technology and an impressive operations model to help restaurants and food vendors take advantage of underused charitable tax incentives. All the while reducing waste (see 72 BILLION pounds stat above) and getting real meals into the hands and onto the tables of families that need it most. A food rescue app that operates in real-time, Goodr uses the power of a shared economy to help feed some of Atlanta's hungriest communities.

According to their website: The Goodr model aims to provide a triple-win solution by improving an organization's bottom line through charitable tax donations, reducing its greenhouse emissions from landfills, and getting its edible surplus food to local communities in need.

When I heard about this company, I was just so baffled - in a good way. Why didn't anyone think of this sooner? With advances in technology and information seemingly at our fingertips at all times - this could only be a roadmap to solving so many more of the challenges Americans (and the world) face.

Some of my best bonding moments and new friendships were forged volunteering at food banks, pantries, and shelters. It is still needed! I just wanted to shed some light on how a woman took those experiences and leveled up to make it profitable (read: more enticing) for businesses with the resources to participate. Now whether you believe in green sustainability or not - there's no question that managing our natural and produced resources remains a viable gesture that can and will go a long way. Kudos, Jasmine!

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